A key part of a promotional program is to communicate with everyone you know about what your business ethics are and how your product or service will enhance their business or personal life through increased sales, improved performance, or a balanced lifestyle, etc.

Articles are a great way to express your opinions, share knowledge, provide tips and provide awareness of what you have to offer others based on what you have learned in your business and personal life that you feel would be of value to others.

I hope that you will enjoy reading these articles.

HOW TO WRITE AND USE YOUR BIO AS A SELLING TOOL
A bio is an important tool to have in your promotion kit. Does your bio clearly tell your potential clients what you are capable of doing for them? Does it entice people to pick up the telephone to call you immediately? Rethink how you can use your bio on-line, and off-line as a selling tool to effectively promote you and your brand.
LOOSE LIPS CAN CREATE HAVOC
What should you do if key information is leaked? Who do you need to contact immediately to minimize the damage that may be caused by the leak? An emergency communication plan needs to be in place at all times.
WHEN INTUITION KNOCKS PAY ATTENTION
Why do we make life so difficult for ourselves when we can do things that are relatively simple to move ourselves and our business ahead? Intuition is a useful tool for dealing with daily issues. It is not mysterious or mystical - it is magnificient and is free - all you have to do is access it and put the answers into action.
CHECK YOUR DEVICES ALONG WITH YOUR COAT
Have you been the receiver of the nods and glazed-over look?  Take an inventory of your own listening skills.  Initiate steps to improve your communication style.  Entice others to listen more attentively when you speak.

IGNITING THE FLICKERING EMBERS
We go at such a fast pace trying to keep up with new technology, trends in our target markets, meeting deadlines, etc. that we forget to keep our bodies and minds in tune in order to keep our businesses “hot”.  This article will unfold tips on how to help you rebound from a temporary lull.

BUSINESS CARD BINGO
Business cards are one of the first images people have of you.  They are a great tool to use to gain brand recognition as long as they are used properly.  This article contains a quick checklist to use to determine if your business card is a winner. 

THE POWER OF YOUR VOICE ?
Do you take your voice for granted? Learn why it is important to express gratitude for all situations that occur in our lives.  Learning from experience is one of the best ways to grow.
TEN TIPS FOR WEAVING A WEB OF KNOWLEDGE
Have you always wanted to write an article but didn't know where to start? Learn how to weave your web of knowledge into publishable format in an organized manner.  You will be amazed at the results.
WORN LEATHER WARRIORS
Mentoring can be rewarding for both mentor and mentee as long as key components of the relationship are established at the outset.  If you have an urge to help someone succeed then mentoring may be for you.
SPEAK-SILENCE IS NOT ALWAYS GOLDEN
Money need not always be a motivator to inspire you to impart your message to others. Hidden opportunities for paid speaking engagements may be around the corner.
TRADE SHOW PARTICIPATION REQUIRES STAGED PLANNING
Before you ever think of entering the trade show arena, be prepared. Before the show, at the show and after the show preparation are essential in order to reap the ROI.
WHAT IS PR ANYWAY?
The term public relations is not often understood readily. Public relation activities are an integral part of advertising and marketing efforts to produce results that can change the images and perceptions that people have about you and your business. Enjoy this article and find out how you can maximize your exposure in the marketplace.